By Larry Faragalli, courtesy of Brightly As business leaders evolve their digital strategies to align with a post-pandemic world, the customer experience (CX) must become an urgent priority. When McKinsey […]
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By Sheryl Sandberg and Brian Calley, originally published in The Detroit News on March 15, 2021 he pandemic has been devastating for small businesses across southeast Michigan. More than 800 entrepreneurs closed […]
By Lynne Golodner, originally featured in SBAM’s FOCUS on Business magazine ave you ever felt awkward about sales? Like you sounded desperate, or demanding? Or worried that it would turn […]
By Larry Faragalli, courtesy of Brightly Your home isn’t the only thing that requires a deep-cleaning at regular intervals, the technical side of your organization demands just as much attention […]
By Marion Siebert, courtesy of Brightly There are many items to check off the list when it comes to ensuring a smooth digital transformation (DX) for your business. However, employee […]
Many companies have been on a roller-coaster since March, with multiple factors affecting their ability to conduct business-as-usual. Learn from Marketing Expert Lynne Golodner the 3 tried and true tools […]
Many small businesses are vulnerable to this sort of misstep when they lack an established plan for telling their brand story in the marketplace. When a brand’s messaging is developed one day to the next, it …
Hear state-of-the-art advice from Jason Dodge, founder and chief strategist for BlackTruck Media + Marketing in Grand Rapids, for making sure your small business can be found online in this week's podcast.
What’s the biggest marketing challenge facing small business owners?
Your website says a lot about you or your company. As we know, first impressions are everything and the first place people usually see your business is online.
As October comes to an end, so does National Women’s Small Business Month. However, this doesn’t mean that we should stop supporting women-owned small businesses (WOSBs) once the first of the month hits.
Learn about the three most common mistakes small business owners make when it comes to their online ratings.