TikTok, Reels, and YouTube Shorts
Courtesy of 8THIRTYFOUR Integrated Communications If you don’t remember Vine, you might be under the impression that TikTok was the first short-form video platform to hit the scene. For this […]
Courtesy of 8THIRTYFOUR Integrated Communications If you don’t remember Vine, you might be under the impression that TikTok was the first short-form video platform to hit the scene. For this […]
Courtesy of 3SIXTY Interactive Peter Drucker famously said, “the true purpose of a business is to create and keep a customer.” Most businesses are intent on the previous and oblivious […]
Originally featured in SBAM’s FOCUS Magazine No putting the viral genie back in the bottle. Consumers have been through a lot the past couple of years, and marketers need to accept […]
Sponsored Content New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach. Advertisers today face many difficult choices. In-house or agency? Manual or automated? […]
Courtesy of The Chief Outsider Pandemic Fallout Created Both Opportunities, Challenges for CMOs HOUSTON, TX – March 2, 2022 – Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services […]
Courtesy of 8THIRTYFOUR Integrated Communications HubSpot’s 2022 Social Media Trends report makes it clear we are in the age of the consumer and they want personalized content, faster services, better experiences […]
Courtesy of 3SIXTY Interactive What are the digital marketing trends for 2022? That is a question that gets asked every year at this time. With digital marketing, two areas change […]
Courtesy of 8THIRTYFOUR Integrated Marketing & Communications We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to […]
By Larry Faragalli, courtesy of Brightly As we continue adapting to the continuous shifts in the world, it’s become an even greater challenge to predict where business and technology trends […]
By Dale Keipert, originally featured in SBAM’s FOCUS magazine In today’s digital environment, being able to effectively measure how your marketing activity is performing, and then make business decisions from […]
By Larry Faragalli, courtesy of Brightly As business leaders evolve their digital strategies to align with a post-pandemic world, the customer experience (CX) must become an urgent priority. When McKinsey […]
By Sheryl Sandberg and Brian Calley, originally published in The Detroit News on March 15, 2021 he pandemic has been devastating for small businesses across southeast Michigan. More than 800 entrepreneurs closed […]
By Lynne Golodner, originally featured in SBAM’s FOCUS on Business magazine ave you ever felt awkward about sales? Like you sounded desperate, or demanding? Or worried that it would turn […]
By Larry Faragalli, courtesy of Brightly Your home isn’t the only thing that requires a deep-cleaning at regular intervals, the technical side of your organization demands just as much attention […]
By Marion Siebert, courtesy of Brightly There are many items to check off the list when it comes to ensuring a smooth digital transformation (DX) for your business. However, employee […]
By Chip LaFleur, originally featured in SBAM’s FOCUS Magazine In Michigan, most of us associate red flags with high waves, dangerous currents and a cautious approach. For many small businesses, […]
Many companies have been on a roller-coaster since March, with multiple factors affecting their ability to conduct business-as-usual. Learn from Marketing Expert Lynne Golodner the 3 tried and true tools […]
Get a head start on growth for 2021, by mapping out your marketing goals and creating a plan to make them happen! In this hour-long seminar with Marketing Expert Lynne […]