News & Resources

The Importance of Short-Form Videos

Short-form videos are growing to be one of the most effective ways to market your business, products, and services. With the rise of social media and short-form videos, about 66% of consumers report this form …

Person wearing a headset completing cold calls

October 14, 2023

Does Cold Outbound Prospecting Even Work?

In many growing companies, the primary objective of the sales and marketing teams is to generate qualified leads that convert and increase revenue.

September 6, 2022

TikTok, Reels, and YouTube Shorts

Courtesy of 8THIRTYFOUR Integrated Communications If you don’t remember Vine, you might be under the impression that TikTok was the first short-form video platform to hit the scene. For this […]

Three people sitting on a couch pointing at laptop screen aerial view

June 24, 2022

Increased Profits with Customer Retention

Courtesy of 3SIXTY Interactive Peter Drucker famously said, “the true purpose of a business is to create and keep a customer.” Most businesses are intent on the previous and oblivious […]

May 24, 2022

The Five Hottest Marketing Trends of 2022

Originally featured in SBAM’s FOCUS Magazine No putting the viral genie back in the bottle. Consumers have been through a lot the past couple of years, and marketers need to accept […]

May 12, 2022

Something Old Or Something New? Why TV Plus Streaming Is The Marriage For You

Sponsored Content New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach. Advertisers today face many difficult choices. In-house or agency? Manual or automated? […]

April 5, 2022

3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022

Courtesy of The Chief Outsider Pandemic Fallout Created Both Opportunities, Challenges for CMOs HOUSTON, TX – March 2, 2022 – Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services […]

February 4, 2022

2022 Social Media Marketing Trends

Courtesy of 8THIRTYFOUR Integrated Communications HubSpot’s 2022 Social Media Trends report makes it clear we are in the age of the consumer and they want personalized content, faster services, better experiences […]

January 29, 2022

Digital Marketing Trends For 2022

Courtesy of 3SIXTY Interactive What are the digital marketing trends for 2022? That is a question that gets asked every year at this time. With digital marketing, two areas change […]

January 8, 2022

Your 2022 Marketing Analytics Guide

Courtesy of 8THIRTYFOUR Integrated Marketing & Communications We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to […]

January 7, 2022

4 business and technology trends to watch in 2022

By Larry Faragalli, courtesy of Brightly As we continue adapting to the continuous shifts in the world, it’s become an even greater challenge to predict where business and technology trends […]

October 6, 2021

Making Metrics Matter

By Dale Keipert, originally featured in SBAM’s FOCUS magazine In today’s digital environment, being able to effectively measure how your marketing activity is performing, and then make business decisions from […]

September 22, 2021

Prioritizing the customer experience is key to accelerating business growth

By Larry Faragalli, courtesy of Brightly As business leaders evolve their digital strategies to align with a post-pandemic world, the customer experience (CX) must become an urgent priority. When McKinsey […]

June 15, 2021

OPINION: Digital Tools Offer Hope for Detroit’s Hurting Businesses

By Sheryl Sandberg and Brian Calley, originally published in The Detroit News on March 15, 2021 he pandemic has been devastating for small businesses across southeast Michigan. More than 800 entrepreneurs closed […]

June 8, 2021

Changing Your Perspective Makes Sales Easier – and More Successful

By Lynne Golodner, originally featured in SBAM’s FOCUS on Business magazine ave you ever felt awkward about sales? Like you sounded desperate, or demanding? Or worried that it would turn […]

April 16, 2021

Spring cleaning: Clearing the path to faster digital transformation

By Larry Faragalli, courtesy of Brightly Your home isn’t the only thing that requires a deep-cleaning at regular intervals, the technical side of your organization demands just as much attention […]

February 26, 2021

Want a quicker ROI on your DX initiatives? Spend money on employee training

By Marion Siebert, courtesy of Brightly There are many items to check off the list when it comes to ensuring a smooth digital transformation (DX) for your business. However, employee […]

February 2, 2021

Run, Don’t Walk: Five Marketing Agency Red Flags

By Chip LaFleur, originally featured in SBAM’s FOCUS Magazine In Michigan, most of us associate red flags with high waves, dangerous currents and a cautious approach. For many small businesses, […]