Where are my customers?
Your website is up, signs are in place, the literature is glossy and your Facebook is a “like.” But where are your customers? It’s an advertising slump.

Your website is up, signs are in place, the literature is glossy and your Facebook is a “like.” But where are your customers? It’s an advertising slump.

Hardly a day goes by without an announcement of a well-known major corporation that has had its website or computer system compromised, resulting in the theft of its customer’s private information.

Gauging social media return on investment is always tricky for small businesses, but it’s virtually impossible if you don’t know how or why you’re engaging online.
By Richard Feight, CFP®, EAOriginally published in Focus MagazineSmall business owners are a special breed. We think differently than the rest of the world. That’s why considering retirement can be more challenging for us. In …